Quotes from Steve Krug

Se você quer ter uma boa vida, acerte na hora de casar.

The problem is there are no simple "right" answers for most Web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested. That

the main thing it usually ends up doing is revealing that the things they were arguing about weren't all that important. People often test to decide which color drapes are best, only to learn that they forgot to put windows in the room.

A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it's worth.

CLARITY TRUMPS CONSISTENCY If you can make something significantly clearer by making it slightly inconsistent, choose in favor of clarity.

Too-subtle visual cues are actually a very common problem. Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that they routinely miss subtle cues.

Get rid of half the words on each page, then get rid of half of what's left. —KRUG'S THIRD LAW OF USABILITY Of

Designing, building, and maintaining a great Web site or app isn't easy. It's like golf: a handful of ways to get the ball in the hole, a million ways not to.

FOCUS RUTHLESSLY ON FIXING THE MOST SERIOUS PROBLEMS FIRST

Back is the most-used button in Web browsers.)

Nothing important should ever be more than two clicks away.

One way to look at design—any kind of design—is that it's essentially about constraints

It's not what we call ourselves that matters, it's the attitude we bring and the skills we can contribute.

Pages with a clear visual hierarchy have three traits: The more important something is, the more prominent it is. The most important elements are either larger, bolder, in a distinctive color, set off by more white space, or nearer the top of the page—or some combination of the above.

Yes, there are things you can learn only by watching a target audience use the site. But there are many things you can learn by watching almost anyone use it. When you begin doing usability testing, your site will probably contain a lot of serious problems that "almost anybody" will encounter, so you can recruit much more loosely in the beginning.

When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not baffling. They were in the design or crept into the design.

It doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Don't make me think

If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly bad--can be made usable in the right circumstances, with enough effort.

Get rid of half the words on each page, then get rid of half of what's left.

Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.

Your primary role should be to share what you know, not to tell people how things should be done.

Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that they routinely miss subtle cues.

If you want a great site, you've got to test. After you've worked on a site for even a few weeks, you can't see it freshly anymore. You know too much. The only way to find out if it really works is to test it.