Quotes from Richard Koch

TRIGGER 1. YOUR IDEAL PRODUCT DOESN'T EXIST The first trigger is the simplest. Is there a product or service you really want that is not available?

In order to do a good job of those things that we decide to do, we must eliminate all the unimportant opportunities. "The Apple Marketing Philosophy," 19771

star business has two attributes: ? it is the leader in its market niche; and ? the market niche is growing fast, at least 10 per cent a year.

Christopher Morley extolled philosophical laziness … the kind of laziness that is based upon a carefully reasoned analysis of experience. Acquired laziness. We have no respect for those who were born lazy. It is like being born a millionaire – they cannot appreciate their bliss. It is the man who has hammered his laziness out of the stubborn material of life for whom we chant praise.7

To attain knowledge, add things every day. To attain wisdom, remove things every day. Lao-Tzu

Those who seize the day become seriously rich.

The way to create something great is to create something simple.

There are people who want to achieve--and then there are sane people.

It may be that you will be happiest in the rat race; perhaps, like me, you are basically a rat.

80 percent of products, or customers or employees, are only contributing 20 percent of profits; that there is great waste; that the most powerful resources of the company are being held back by a majority of much less effective resources; that profits could be multiplied if more of the best sort of products could be sold, employees hired, or customers attracted (or convinced to buy more from the firm).

being mostly correct and decisive typically yields better results than taking the time to figure out what is perfectly correct.

Not only is happiness not money, it is not even like money.

We can change the way that we think about external events, even where we cannot change them. And we can do something more. We can intelligently change our exposure to events that make us either happy or unhappy.

The most successful people change the world not through sweat and tears but through ideas and passion. It is not a matter of hard work or time on the job; it is having a different view, an original idea, something that expresses their individuality and creativity. Success comes from thinking, then acting on those thoughts.

Things that matter most Must never be at the mercy of things that matter least.

from 20 per cent of clients. In the consulting industry that means two things: large clients and long-term clients. Large clients give large assignments, which means you can use a higher proportion

It is not shortage of time that should worry us, but the tendency for the majority of time to be spent in low-quality ways.

Innovation is the name of the game;

Think, think, think.

Who you work for is more important than what you do

Almost anyone can think up an idea. The thing that counts is developing it into a practical product. 4 Henry Ford

You might get much better value and happiness out of a simpler and cheaper lifestyle.

Creativity," Einstein famously said, "is more important than knowledge.

If we did realize the difference between the vital few and the trivial many in all aspects of our lives and if we did something about it, we could multiply anything that we valued.