Quotes from Rita Gunther McGrath

growth platforms." Each platform was given a specific broad domain that it could pursue, regardless of where the assets and people happened to be located within a particular business.

Companies such as Google (and, historically, 3M) operationalize this theory by giving employees time at work to do whatever they want, without restriction or guidance.

that the speed of the new economy has caused people and firms to believe they don't have time to implement tools

A more effective approach in uncertain environments is to allow resources to be invested only when uncertainty is reduced, a core principle of options reasoning.

the "jobs to be done" perspective,3 "challenge-driven innovation,"4 or "needs-driven innovation"5—in which customer needs are inputs to a "growth factory," as my colleague Scott Anthony argues.

And of course, customers are notorious for being unable to articulate a need until they are shown how it can be met.

Competitive advantage, he reasoned, could best be thought of in waves, with the job of the strategist being to seize strategic initiative by launching ever-new

In God we trust, everybody else brings data.

rather than heavy annual budgeting processes and efficiency-oriented values, the outlier firms invest in increasing their flexibility, even if this might lead to a small degree of