Quotes from Max McKeown, The Strategy Book

The real heart of strategy is the strategist.

A great strategy meeting is a meeting of minds.

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

Brilliant strategy is the best route to desirable ends with available means.

Strategy is about shaping the future.

Corporate strategy is usually only useful if you get people engaged with helping you to make it work.

We need to move from comparative advantage to perpetual advantage...