Quotes from John Jantsch

Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.

My definition of marketing is: "getting someone who has a need, to know, like, and trust you.

The only worthwhile idea is the one on which you take action.

SEO is all about catching buyers when they are already in the purchase process

Do you really have a business without being able to reach and motivate a customer?

the sale is not complete until the customer is so happy that he or she confidently makes referrals.

LinkedIn is 277 percent more effective for lead generation than Facebook and Twitter combined.

marketing strategy is a clear explanation of how you're going to get there, not where or what "there" is. An effective marketing strategy is a concise explanation of your stated plan of execution to reach your objectives.

Marketing must improve its relationship building and sales must get better at message building and delivery.

As stated earlier, you don't sell what it is you claim to offer. You sell what the eventual buyers think they are going to get from your product. For instance, insurance sales folks don't sell insurance; they sell peace of mind.

get your customers to know, like, and trust you more.

Action Steps 1. Look for common characteristics, such as age and gender, among your profitable clients that also refer business. 2. Uncover a common frustration among your target market. 3. Write a description of your ideal target market in terms that are easy to communicate. 4. Determine whether your ideal target market is large enough to support your business.

Challenge Question What role do you let loving play in your making a living?

Develop a capacity for things like purpose, love, wonder, courage, and grace.

Branding is the art of becoming knowable, likable and trustable.

Perhaps the most important marketing step any business can take is to discover a way to be different.

Create something people want to share.