Quotes from Rita McGrath

The very concept of "industry" is an artificial categorization. Often the most important competition any business will face is from entrants who are not hamstrung by assumptions about what their "industry" expects of them.

unfortunately, facts are often a lagging indicator of what could potentially be important. By the time you are dealing with a fact on the ground, whatever led to it has already happened.

the relationship between strategic degrees of freedom and signal strength is practically inverse. In the unfair way in which life operates, the moment at which you have the richest, most trustworthy information is often the moment at which you have the least power to change the story told by that information.

it decided last year to become a 'broad energy' firm, investing up to 15–20 percent of annual capital expenditure in 'new energy solutions' by 2030, mostly in offshore wind.