Quotes from Rob Fitzpatrick

Good customer segments are a who-where pair. If you don't know where to go to find your customers, keep slicing your segment into smaller pieces until you do.

The Mom Test: Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more

Here are 3 simple rules to help you. They are collectively called (drumroll) The Mom Test: The Mom Test: Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more

Commitment can be cash, but doesn't have to be. Think of it in terms of currency—what are they giving up for you? A compliment costs them nothing, so it's worth nothing and carries no data. The major currencies are time, reputation risk, and cash.