Quotes from Rob Moore

It is a total delusion for people to say, 'I don't have time' because we all have the same amount of time in a day. What they really mean is 'It isn't important enough to me now'.

It's a myth that money changes you; money simply exaggerates your traits. Money will always and only make you more of what you already are.

It is said that if you give £500 to a rich person they could turn it into a million one day, and if you give £500 to a poor person they will turn it into an iPhone.

POOR BELIEF: 'YOU HAVE TO WORK REALLY HARD TO MAKE MONEY' WEALTHY BELIEF: 'YOU HAVE TO MAKE MONEY WORK REALLY HARD FOR YOU

We procrastinate when we fear a threat to our sense of worth and independence, as a method of avoiding difficult situations.

Learn from your mentors, own the traits of the greats but acknowledge your own unique abilities.

Extreme emotion destroys wealth. Anything that you are infatuated with, or resent, rules you. If you get elated or depressed, the emotions rule you. It's smart to have strategies that override extreme emotions. Money is made, grown and given from strategies, not emotions. Many people will tell you that the purpose of life is happiness, but in the extreme, happiness is an emotion and will cost you money. Polarized emotions, at either extreme, cost you money.

Rule 1: You can't make a good buying decision when you're excited. • Rule 2: You can't make a good selling decision when you're afraid.

Have a clear wall of defence between you and your work. The world can judge your work, but that does not define who you are. You are capable of decisiveness, clarity and greatness.

Task jumping is NOT multi-tasking, it is time wasting. It can take between 2× and 8× more time to complete a task if you jump and flit between too many tasks. The time (void) between tasks consumes the most energy, as a body in motion tends to stay in motion. All the energy is in the starting again, again. Turn off all distractions, isolate yourself and maintain your flow state for as long as you can. Some simple tools to do this are in forthcoming chapters.

Most big decisions are made up of lots of much smaller decisions. Decisions take split-nanoseconds to make but can take years to prepare for. Reduce the weight and size of decisions by breaking them down, knowing you will make lots of good (small) ones and a few bad (small) ones, along your journey to success. So start making more (small) decisions.

According to research at Northwestern University (Donna Bridge, Feinberg School of Medicine), your memory of an event is not actually a memory of the event, but a recall (memory) of the last recall (memory) of the event. The more recalls, the more the memory changes, like Chinese whispers. So, you can be holding on to events that have changed over time and become even further from the past reality. And that's kind of nuts.

All decisions – good, bad and nothing – are unknowns. Don't waste your life stuck in the void of non-decision, fearing the unknown, as all is unknown. There are good and bad decisions in all good decisions. A bad decision may give you a short sharp pain, but the void of non-decisions will give you a slow, creep-up-on-you ache for a lifetime.