Quotes from Bob Lutz

Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments in only small sizes.

Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it doesn't work.

The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't religious.

Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.