Quotes from Urie Bronfenbrenner

No society can long sustain itself unless its members have learned the sensitivities, motivations and skills involved in assisting and caring for other human beings.

There is no more critical indicator of the future of a society than the character, competence, and integrity of its youth.

Thus if we know a child has had sufficient opportunity to observe and acquire a behavioral sequence, and we know he is physically capable of performing the act but does not do so, then it is reasonable to assume that it is motivation which is lacking. The appropriate countermeasure then involves increasing the subjective value of the desired act relative to any competing response tendencies he might have, rather than having the model senselessly repeat an already redundant sequence of behavior.