Quotes from Donald D. Hoffman

Perception may seem effortless, but in fact it requires considerable energy. Each precious calorie you burn on perception is a calorie you must find and take from its owner—perhaps a potato or an irate wildebeest. Calories can be difficult and dangerous to procure, so evolution has shaped our senses to be misers.

because I want to discover where, precisely, it may be wrong and, if possible, to repair the defect.

Science is not a theory of reality, but a method of inquiry.

a scientific experiment to test whether new rules of physics could spark fascinating life forms whose creativity and pleasure was worth the pain they suffered.

We encounter a startling "Fitness-Beats-Truth" (FBT) theorem, which states that evolution by natural selection does not favor true perceptions—it routinely drives them to extinction. Instead, natural selection favors perceptions that hide the truth and guide useful action.

In February of 1962, Joseph Bogen and Philip Vogel sliced in half the brain of Bill Jenkins—intentionally, methodically, and with careful premeditation. Jenkins, then in his late forties, recovered and went on to enjoy a quality of life that had eluded him for years. In the decade that followed, Bogen and Vogel split brain after brain in California, earning them the epithet "the West Coast butchers.

Japanese anime and manga cartoons, seeking to accentuate youth, depicted female characters with large irises long before our research.

The sclera—the white of the eye—affects attraction. No other primates have white scleras. Their scleras are dark, hiding their direction of gaze from predators, and from members of their own species—for whom a stare can be a threat.40 The white sclera of the human eye advertises gaze direction, making it a tool for social communication. It also advertises emotion and health.