Quotes from B. J. Fogg

Design your life to minimize reliance on willpower.

Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

Put hot triggers in the path of motivated people.

Design your site so it looks professional

Goals are harmful unless they guide you to make specific behaviors easier to do. Don't focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.