Quotes from Masaru Ibuka

We Japanese enjoy the small pleasures, not extravagance. I believe a man should have a simple lifestyle - even if he can afford more.

The key to success for Sony, and to everything in business, science and technology for that matter, is never to follow the others.

The key to success for everything in business, science and technology is never to follow the others.

Establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society and work to their heart's content.

Creativity comes from looking for the unexpected and stepping outside your own experience.

The key to success for Sony, and to everything in business, science and technology for that matter, is never to follow the others.