Quotes from Jeremy Kourdi The Economist

Gain people's emotional commitment to the strategy Any strategy, however brilliant, will fail unless people understand it and are emotionally committed to its success. Therefore it is crucial to explain why the strategy is important to the organisation and the individual.

The choice of strategy The development of strategy involves making decisions about: Who to target as customers (and who to avoid targeting). What products or services to offer. How to undertake related activities efficiently.

Create a unique strategic position for the business Focus on who your customers are, the attractiveness of your offer to them (known as the value proposition), and how you can connect the two as efficiently as possible.

TO SUCCEED, A BUSINESS'S STRATEGY needs to be relevant to its employees, shareholders and customers. As well as increasing its profitability and value and meeting any other goals that may be set, the strategy also needs to take account of present realities and future trends. The context in which strategy is developed and implemented will determine its success.