Quotes from Donald S. Passman

Mix up your posts and don't use auto-share or posting programs because those put the same content everywhere. You want to engage your fans, not spam them with the exact same posts on all networks.

If you get noticed by a "tastemaker" (an important blogger, journalist, radio station, etc.), be sure to say thanks. You can do it on social media, but try something else to make your "thanks" unique.

The important thing is to capture your energy, enthusiasm, and drive. You know what I mean.

They don't know this stuff because (a) their time was better spent making music; (b) they weren't interested; (c) it sounded too complicated; and/or (d) learning it was too much like being in school.

No creative work is ever the product of one person alone (no matter how tempting it is to believe our own hype)

And check out blogs like Hypebot for the latest and greatest DIY marketing and promotional tools in real-time.