Quotes from Joan DeJean

By then, [1737]...the French were taking advantage of the new "reading rooms" created by architects such as Blondel and of new seat furniture and had begun a practice we now call curling up with a good book.

And Louis XIV followed all these projects in the smallest detail. In May 1672, when Colbert wrote to ask if he was bothering the king with too many specifics, Louis XIV's reply was categoric: "I want to know everything about everything.

one man created the Pont Neuf.

Was it all worth it? The King might have said that without his extravagant spending, the luxurious experiences for which his country is still celebrated would not have come into existence. The businessman might have added that without it, tourism would not be France's number-one industry today.

More and more, people have begun to chant the economic mantras of Louis XIV's France. A successful restaurant has to do more than serve good food at a good price: it has to create an environment. It's not enough to offer customers a good product: you have to make them feel special by providing a hefty dose of emotion and drama along with the merchandise.