Quotes from Jonathan Gottschall

Story is where people go to practice the key skills of human social life.

We are creatures of story, and the process of changing one mind or the whole world must begin with 'Once upon a time.'

People like head trauma. They love knockouts. The crowd is silent, silent, silent... and then a knockout happens, and everyone goes native. There would be far fewer knockouts without the gloves.

If you want to burrow a message into a human mind. Work it into a story