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Quotes from David Brier, The Lucky Brand

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
~ David Brier, The Lucky Brand
Having a me-too brand is a death sentence.
~ David Brier, The Lucky Brand
Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
~ David Brier, The Lucky Brand
Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
~ David Brier, The Lucky Brand
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
~ David Brier, The Lucky Brand
We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
~ David Brier, The Lucky Brand
Cookie cutters are for baking, not branding.
~ David Brier, The Lucky Brand