Quotes from Brian Solis

Social media is less about technology and more about anthropology, sociology, and ethnography.

Social media is about sociology and psychology more then technology.

The future of marketing is not about technology

We live in a time where brands are people and people are brands.

Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change.

It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.

The landscape for business isn't changing because of social media, it's changing because consumer expectations are evolving.

While creating a social brand is a necessary endeavor, building a social business is an investment...

Welcome to a new era of marketing and service in which your brand is defined by those who experience it.

To succeed in the business of the future we have to become the very people we are trying to reach