Quotes from Martin Sorrell

Technology will have moved on to an unimaginable level in ten years.

The technology is already incredible and will improve massively in the next few years. Think about what you could do.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.

Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.

One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!

Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.

Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.

In the rain-swept afternoon my heart discovers the tragedy of autumn raining from the trees.