Quotes from David Rockwell

Technology should be used to create unforgettable experiences that enhance our natural and built environments, transforming them in newly meaningful ways.

Every project is an opportunity to learn, to figure out problems and challenges, to invent and reinvent.

You have to think of a restaurant as a series of impressions. But what makes my job so great is there's no one answer that's right for every restaurant.

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.

I like entertainment and think mastery is good, though I don't feel like a master. If a theme means having a story that's legible, then that's certainly what we do. But we don't treat design as an add-on layer.

My work is strongly rooted in place and memory, in personal, formative experiences that took shape within very different environments.

Good restaurant design is about achieving equilibrium between the food, service, and design - in effect, telling a complete story.