Quotes from John Elkington

successful businesses and economies invest into a downturn, aiming to emerge on the other side ahead of their competitors.

doing less harm is no longer enough

Green Swans, in essence, are about regeneration—of our societies, economies, and, most fundamentally, of the biosphere. This is where things must now go seriously exponential, in a good way.

Any prudent business looks at the reality and how to maximize our investment.

I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consumerist in that sense.

So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the future is to get out there and just do it yourself.