logo

Quotes from Scott McKain

The first—imitation—merely does enough to keep your competitors in check. It does not create space in the marketplace; all it does is temporarily ensure that the pack of nondifferentiated competitors keeping their doors open will include you.
~ Scott McKain
playing "cautiously" is not the same as playing "smartly.
~ Scott McKain
The second—incremental improvement—maintains your positioning but fails to create the type of distinction that inspires the passion that results in client loyalty and engagement.
~ Scott McKain
There is a compelling story within each person and every organization.
~ Scott McKain
Equality and respect are woven into the fabric of the conduct and performance of iconic organizations and leaders. Period.
~ Scott McKain
Eric Schlosser's Fast Food Nation.
~ Scott McKain
Creative people generally are self-motivated, independent, delighted by novelty, risk takers, tolerant of ambiguity, deeply involved in their work, avid readers, and world travelers.
~ Scott McKain