Quotes from Ben Hunt

Click here' is not a call to action, because I will only take action with a reason, and clicking is no reason. Remove the 'Click here' from any link, and it will be clearer and more direct. (The only time I ever use 'Click here' is when it is not at all obvious that the target is clickable, which should never really happen.)

Design isn't Art. It's not about creating beautiful or thought-provoking things for the sake of it. Design is a discipline creating communication with a purpose.