Quotes from Kevin Roberts

By building respect and inspiring love business can move the world.

Creating Lovemarks is all about the ability to understand consumers' dreams, to know what they want and when they want it and to create great experiences that make your brand a part of their lives.

Human beings are powered by emotion, not by reason Study after study has proven that if the emotion centers of our brain are damaged in some way, we don't just lose the ability to laugh or cry, we lose the ability to make decisions.

We're in the age of the idea. The organization that can develop a culture of creativity and idea generation will be the winners.

Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business.

The Web is functionally fantastic, but it's a tool. A terrific place to present information but not, at this stage, a tenably emotional location.