Quotes from Bob Hoffman

It's such a moronic strategy, it can only have come from a trained marketing professional.

most of what we call "brand loyalty" is simply habit, convenience, mild satisfaction or easy availability.

When you say something that no one believes, you are not only wasting your money, you are undermining your credibility. And all the spurious "support points" in the world don't make absurd claims any more believable.

There is a lot to life beyond the computer screen. There is food and music and art and friendship and talking and laughing and flowers and sports and, as you say, an argument down at the pub. To say that the internet changed everything is simply an alarming assertion for an intelligent person to make. You are spending way too much time in front of a computer screen.

Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers.