Quotes from Michael J. Silverstein

Truth is so difficult to hear about. It must be experienced.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.

Business operators that really deeply care about their employees and consumers deliver the right response every day.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.