Quotes from Perry Marshall

Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!

If you find a path with no obstacles, it probably doesn't lead anywhere." —FRANK HOWARD CLARK

When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power." —MARK ZUCKERBERG

if you're not tracking conversions from click, to sales lead, to sale, then odds are 80 percent of your traffic is not converting to sales and you don't know it.

In our business, we preach "Aducation." The idea is simple but powerful: Create ads that are, in and of themselves, helpful and useful, so that even if viewers don't follow you any further online, at least they've had a positive, valuable experience with your brand. This strategy helps build rapport and foster a good relationship between the brand and the viewer, and it means you don't bombard (or worse, annoy) your viewers with a pushy sales message.

80/20 says 80 percent of your results come from 20 percent of your efforts, and 20 percent of your results come from the other 80 percent.

create your site with

In the school of hard knocks, where passion and performance are far more important than answering questions correctly, the best student is probably 50 percent better at science than the second best. Not 2 percent better. This is incredibly important.

Selling to the right person is more important than all the sales methods, copywriting techniques, and negotiation tactics in the world. Because the wrong person doesn't have the money. Or the wrong person doesn't care. The wrong person won't be persuaded by anything.

80/20 applies to almost everything in business that you can count. â–· Almost every frustration you have in sales has something to do with ignoring 80/20.

produce new species. One set of parents can produce offspring

Everything you do inside an AdWords account is a little science experiment.

Why Do People Spend Insane Amounts of Money? Here's a little marketing secret for you: Almost everybody has at least one passion, one interest, one obsession where they'll gleefully spend irrational amounts of money. For some it's makeup or shoes. For some it's rock concerts. For some it's bowling. For some it's bird watching. For some it's skiing.

The Five Power Disqualifiers® are: 1. Do they have the money? 2. Do they have a bleeding neck—an urgent problem that must be solved now? 3. Do they buy into your unique selling proposition? 4. Do they have the ability to say YES? 5. Does what you sell fit in with their overall plans?

If you scored 6 or above, you should devour every word of this book. If you scored 5 or lower, there is still a lot of useful content for you here, but some chapters will be less important because you likely will be spending only tens of dollars, not tens of thousands of dollars, on Facebook ads. Read extra carefully Chapters 17, 18, and 19.

4–5: Helpful. If your final score is 4 or 5, then paid advertising on Facebook has the potential to bring you more customers, but it will take a bit of work, and it probably should not be your primary source of traffic. The biggest benefit of being on Facebook is to provide you another channel to connect to existing customers and to collect detailed customer demographics.

What's the difference between a novice airplane pilot and a veteran? Ask any expert and they'll tell you: A beginner relies on sight and gut feeling, while an experienced professional relies on instruments.

No web tracking system I've ever seen gives perfectly accurate numbers. But dollars in the bank—that's a pretty reliable measure.

Equality is spiritual

First master the fundamentals." —LARRY BIRD

80 percent of the 80 percent of traffic is on 20 percent of the 20 percent of roads.

Photo posts and video posts typically get most engagement and organic boost; however, link posts can give you the best ROI on your ad spend in many cases. The reason for this is because the image in your link post will redirect straight to your landing page or offer, unlike a photo post or video post.

Facebook gives you a maximum budget with this option instead of a daily budget option. After you submit the boosted post Facebook will spread that maximum budget out over a few days, depending on what you choose. Facebook gives you a range to choose from (most likely from one to seven days) in which your budget will be spread out over that period of time. You also have the ability to go in and pause the campaign at any time after you submit it.