Quotes from C.K. Prahalad

I have no doubt that the elimination of poverty and deprivation is possible by 2020.

When the poor at the BOP are treated as consumers, they can reap the benefits of respect, choice, and self-esteem and have an opportunity to climb out of the poverty trap.

The problem of poverty must force us to innovate, not claim rights to impose our solutions.

The services offered by eSeva allow citizens to experience streamlined services, not just once in their lifetimes (as in buying or selling land and property) but frequently (as in paying electricity and water bills every month).

Democratization of commerce is based on everyone having the right to exercise their roles as micro consumers, micro producers, micro entrepreneurs, micro investors, and micro innovators. Access to information removes the first impediment to building this brave, new world. Information asymmetry has always been at the heart of poverty.

When the poor are converted into consumers, they get more than access to products and services. They acquire the dignity of attention and choices from the private sector that were previously reserved for the middle-class and rich.

BOP consumer problems cannot be solved with old technologies.

cases certainly can be found of large firms and multinational corporations (MNCs) that may have undermined the efforts of the poor to build their livelihoods, the greatest harm they might have done to the poor is to ignore them altogether.