Quotes from Bryan Garner

though it's dreadfully ugly to the ear and why if you think hard about it, "Keep your personal belongings in visual contact at all times" is actually likely to be understood by a smaller percentage of people than, "Please keep an eye on your stuff at all times."   Nevertheless, there are imperatives behind using the language that way. And some of it is to be antihuman.

There's a Poe thing, right? "One out of one hundred things is discussed at great length because it really is obscure. Ninety-nine out of one hundred things are obscure because they're discussed at more length than they need to be.

That's why people use terms like flow or effortless to describe writing that they regard as really superb. They're not saying effortless in terms of it didn't seem like the writer spent any work. It simply requires no effort to read it—the same way listening to an incredible storyteller talk out loud requires no effort to pay attention. Whereas when you're bored, you're conscious of how much effort is required to pay attention. Does that make sense?