Quotes from Steven Heller

Typefaces are to the written word what different dialects are to different languages.

the method is still the same: appeal to weakness, bolster myth, and massage fantasy.

Belief systems, whether graceful and efficacious, or painful and destructive, are formed in a multitude of ways: modeling; learning models; circumstances; traumas; repetition of events; and suggestions; etc. It

I believe that design must be integrally wedded to editorial content. Some people read images, others read words, but most of us read both. So the overall design, art, photography, text, and sometimes even the typography should be, in the best of cases, considered "content." Hence the art director's content must complement the editor's content.

However, [Edmund G. Gress] wrote, " we must not simplify to such an extent that life and movement are gone. That is where those persons go wrong who claim that type was made to read, and nothing else matters but the setting up of a paragraph in a legible type so that it can be easily read. We do not read everything that appears in print, but do read that which appears interesting.

The future is not really the future. It's just a present that looks good.