Quotes from Charlotte Fiell

Scandinavians generally possess an intimate understanding of nature and because of this have a heightened appreciation of the intrinsic qualities of raw materials (especially local ones). The long and rich traditions of craftmanship and folk art that have existed in all five countries demonstrate not only the Scandinavian peoples' empathy for materials, but also their desire to infuse everyday objects with a natural, unpretentious beauty.

Scandinavians design has also been driven by the idea of inclusiveness rather than exclusiveness — affordable, practical, yet beautiful objects for everyone.