Quotes from Paul T. Cherington, 1919

Few people have an entirely neutral attitude toward advertising. The business by its very nature compels interest and this interest speedily drives one either into bitter enmity or violent championship... It is a grave question whether a correct appraisement of advertising as a factor in modern business has been retarded more by ignorant denunciation or by ignorant championship. One of the great needs of the advertising business is that the universal interest in it should be more intelligent.