Quotes from Cliff Atkinson

George A. Miller, "The Magical Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information," Psychological Review 63, 81–97 (1956).

material both narrated and displayed with text on the screen, and the second presentation included the narration with the text on the screen removed. Audiences who experienced the second presentation retained 28 percent more information and could apply 79 percent more creative solutions using the information than those who experienced the first presentation.