Quotes from Laura Klein

Ask Open-Ended Questions When you start to ask questions, never give the participant a chance to simply answer yes or no. The idea here is to ask questions that start a discussion. These questions are bad for starting a discussion: "Do you think this is cool?" "Was that easy to use?" These questions are much better: "What do you think of this?" "How'd that go?

Here is the worst possible way for you to try to figure out if your idea solves somebody's problem: Ask them. The vast majority of entrepreneurs seem to think that explaining their concept in detail to a few people and then asking whether it's a good idea constitutes validation. It does not.

In fact, one of the only things harder than building an intuitive, delightful, innovative, easy-to-use product is hiring a designer to do it for you.

Trying new things constantly and then abandoning them without further study or work is not iterating. That's flailing.