Quotes from Thomas W. Fraser

Higher levels of employee brand ownership = higher levels of organisational performance. Its as simple as that.

The greatest individual and collective responsibility of everybody in the organisation is to build brand reputation and value through everything that thay say and do everyday.

There is no rule for market segmentation or market targeting. Do so in a way that makes sense for your environment. Do so in a manner that gives you the best information for your decision making needs.