Quotes from Todd Brown

In an ideal scenario, your promise would address an urgent problem your prospect has (that your product or service solves). The more urgent and severe and significant the problem, the more powerful and valuable your promise becomes.

what I feel is lacking is the ability to actually sell and do it in a way that's cool, that serves people and inspires them to want to follow you.

marketing is about the prospect.

what gets measured can be improved.