Quotes from William C. Taylor

President Theodore Roosevelt offered a definition of success that has stood the test of time. "Far and away the best prize that life offers," he said, "is the chance to work hard at work worth doing.

The most creative leaders are smart yet naive, playful but disciplined, humble, and proud.

Vuja dé is the flip side of that—looking at a familiar situation (an industry you've worked in for decades, products you've worked on for years) as if you've never seen it before, and, with that fresh line of sight, developing a distinctive point of view on the future.

How a company is perceived, Bezos concluded, largely came down to how it behaved, and how its behaviors compared with those of its direct competitors. "Rudeness is not cool," he warned his colleagues. "Defeating tiny guys is not cool," he added. "Polite is cool," he argued, "defeating bigger, unsympathetic guys is cool.

the lowest price nor the highest quality, but the depth and consistency of the human interactions between a company and its customers.

Run your business like you own it. When you trust people to solve problems and make decisions, and then let them go, that's when the magic happens.