Quotes from Christopher Cox

be a natural inclination to pay more attention to time than to outcomes, even when this behavior can hurt us. We might, for example,

calls "undue salience" to the sale, just because it's about to end.

tendency to seize upon the most optimistic timetable for completing a project and ignore any information that might make you revise that prediction. According

Odysseus doesn't overcome the lure of the siren's song through virtue and discipline; he orders his sailors to bind him to the mast.

When building something with as many moving parts as a brand-new restaurant, each small step along the way feels like a victory.

tactics that businesses use to meet their deadlines or motivate their workers are a way of reapportioning that urgency: by moving up deadlines, by breaking them up into shorter chunks, by focusing the mission, by making teams interdependent. The trick is to feel that deadline effect constantly, even when the deadline itself has disappeared.