Quotes from Henry Kressel

The wrong place to start is to hire familiar people who are in your comfort zone—good buddies, but not the best in their skill set. Such people are difficult to fire and hard to manage.

In a business context we're talking about the ability to instill trust that the leader is sharing the hard work, understanding the difficult issues, and being honest in dealing with people so that all the team members feel they're in the same boat in good times and bad times. People have to feel that when hard actions are called for, their leader will be there to take responsibility and be prepared to sacrifice more than others to reach a satisfactory end.