Quotes from Antoine Arnault

We have very strong roots in Italy and we are committed to deepen these roots even more.

I hate the marketing side of business where, 'Oh let's do a shoe for this clientele or for the Chinese or for the Japanese.' We're doing the same products for everyone.

You have to embrace trends; it's crazy to think you can live above it. Like digital, like selling online, like social networks - if you fear them, they're going to eat you alive.

Never forget your iPod and dvd player during long trips.

Millennials, as others, want creative, durable, desirable, and beautiful products. But they do add a new criteria: respect.

Going from zero to five kids in two and a half years is the most wonderful thing in the world.

Italy has a special place in my heart.

During the last years of university I started an online business with a couple of friends selling domain names - we started by cybersquatting and then we became a real business. Someone bought us after three years and we made a good deal.

We need to focus on what we know to do best, and our domain is the highest quality in luxury products and spending the most attention on uncompromising quality, not on being technologically advanced.

LVMH is not just about numbers. It's about people.

Luxury is a difficult object to describe - it's been the object of hundreds of years of discussion. We definitely don't need it, but it's good for the soul.

Experience is going to be even more important than it used to be - people will want to live something when they are in our stores, otherwise they'll just buy on their phones.

Luxury takes many forms nowadays, but one thing doesn't change: luxury is about desire and the ability to create dreams.

It was clear from very early on that I would work in the family company. There was not really ever another option or idea.

I think to create brands such as ours and to develop them takes time, and many people when you ask them what is luxury, they say time. And in a way it's true.

If you have trouble in your private life, who are you going to speak to? Not the new friend you made the day before, but people you trust and have known forever. Vuitton, Berluti, Hermes: it is those brands that have never compromised on quality or values that people turn to.

One week a year, I go to Las Vegas with friends to play poker. We usually go to the Wynn. To play golf in the desert in the middle of the strip at the Wynn is one of the most surreal experiences you'll have.

Advertising has always been something I kind of understood.

The luxury industry has always been a little bit counter-cyclical.