Quotes from Sara Davies

It's a myth that you need thousands of pounds to start a business.

By becoming an MBE, I hope it helps raise the profile of our sector and what a thriving industry it is. I also hope it inspires others entrepreneurs in craft to believe, innovate and put our industry firmly on the map.

I was surprised to hear that I would receive an MBE and have no idea where the nomination originated but I'm incredibly grateful.

When we opened our office in Santa Ana, California, in 2016, I could not have envisioned this level of growth, although I always knew our products would be well received by customers in North America.

There are lots of people at our company who dedicate their time and effort to make sure that the journey from product design to hitting the screen is as seamless as possible.

Crafting covers so many areas and over the last few years, we have seen a real boom in the U.K. in terms of people adopting craft as a hobby.

All the other students were going to flash firms in London, but I'm a real homebody and was determined to stay in the North-East.

I always wanted to be the best at what I did; I wanted that at university, I wanted the first-class honour and to be the best in class.

Michaels is probably the most respected craft retailer on the planet so to be working with them is a fantastic honour, and it will go a long way in helping us boost U.S. sales.

When I go to the U.S., the flights are long, and they do affect the body clock, but they are worth it.

I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to the market.

I came up with the Enveloper when I was 20 and it took my dad and me several months to develop the initial concept into a working model.

I want to inspire and educate people and just be an Aladdin's cave for the magpie crafters that are already out there.

A good 60 per cent of my time I spend travelling, mostly to the U.S., Canada and Germany.

For all it is a smaller country in terms of geography, Holland is the most closely aligned market to the U.K. in terms of trend. It is a big nation of card-makers and paper crafters, and Germany's market is at least five times larger than over here.

Just because I'm a lot wealthier now doesn't mean I want my kids to grow up differently to how I did.

The biggest challenge being an entrepreneur is knowing what you are good at and what you need to build on.

Sewing is getting more mainstream, helped by the BBC show, 'The Great British Sewing Bee,' and we have to look at those types of things to see how we can use it as an opportunity.

I just want the business to continue to grow and for our brand to become one of the most respected household names in craft, both in the U.K. and around the world.

There was no way I was going to have a baby and hand him over to a nanny.

Both my parents ran small businesses and it undoubtedly made me the person I am today because I've only ever known them work incredibly hard.

I'm just like the girl next door.

Crafter's Companion started life as a big dream in my little university bedroom.

Although I was not a crafter before starting the business, I find it relaxing.