Quotes from Emily Weiss

I just grew up loving beauty products. Going to the mall, and the Stila counter in the '90s. I was obsessed with hair dye.

When I think of baths, I generally think of children, the elderly, couples, and the English. Who takes baths? I mean, seriously - none of my friends take baths.

Our message has always transcended borders and cultures and is central to who we are as a brand.

In our product development cycle, we ask and listen to our customer about what she wants.

Glossier is really for anyone who wants to embrace the present and live in the now. It's about embracing constant change and who you are at any given moment, and that's often someone who's imperfect - and that's cool.

I've never been one for color theory or color wheels or undertone rules or anything like that. I don't know if my red lipstick 'should' be more blue or more orange.

Freedom and confidence are two different things, in my book. Confidence is overrated - it can be faked, whereas freedom is fearlessness.

There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax!

One of the big things I've learned over the years and I'm excited that Glossier perpetuates is that wherever you're at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable.

Products are a way to connect with - or disconnect from - who you are.

What no one tells you - or maybe they did tell me, and I chose not to listen - is that there's really no 'coming back' from bleached platinum hair. You sort of have to cut it all off and start over.

You can make a million excuses for why something didn't go well, but ultimately, just fix it and get on with it. Be a solutions person.

You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?

When your lips get dry, is there anything more frantic?

People often ask me, 'How do you go about choosing who to feature on Into The Gloss?' And I've never had a great answer. Ultimately, I think the #1 thing that draws me to someone is their sense of freedom.

Into The Gloss is buoyed by the people on it, the people who read it and discuss it, and the people who work on it.

With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences.

I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was.

Augmenting your appearance so drastically that it elicits a reaction from literally every acquaintance you greet is a sea change.

Women are truly, truly awesome.

The great thing about interning at 'Teen Vogue' is that there is so much room for growth; interns here do incredible things if they work hard enough and think outside the box.

Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue.

I think reality television has made the fashion industry and the beauty industry, any industry - frankly, just life - it has made life seem much different than it really is.

A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend.