Quotes from Jimmy John Liautaud

My airplanes are necessary machines, as necessary to this business as our meat slicers.

My team and I are excited to bring to our new partners at Roark the same energy and commitment to excellence that helped make our partnership with Weston Presidio so successful.

As soon as I go to Wall Street, my customer - all of a sudden, I'm working for people that don't know me. They don't know how much I love what I do.

I don't think my wheelhouse is comfortable in Wall Street. My wheelhouse is small-town America.

We're not going to be the fastest-growing or the biggest. I think there's plenty of room for a little old sandwich shop like ours.

We offer an extremely controlled, disciplined, and completely systematic franchise package.

Customer loyalty comes from consistent experience. They learn to count on you.

I changed the rules for allowing people to buy into my system as a franchisee. I explained in detail how tough running a Jimmy John's can be. I explained the long hours, the unforgiving weather, the late nights, the weekends, and all of the sacrifices that go along with the industry. I made it tough for people to get into the system.

I'm so genuine about what I do and how I want to do it, and I get anxiety when I'm pressured from the outside.

I could sell more franchises than I'm selling right now, but we're pretty deliberate about where we're going.

My dad was the guy who wanted to teach a man to fish. He was very, very curious, right up until the day he died. He was insatiable for information. He was the pursuit of awesome.

We deliver. We are consistent. Customers trust us. Our restaurants are cleaner than most. Our meats are natural, the bread is best in class, the chips are best in class, and we are a group of very systemized and disciplined operators.

I was at this fancy school, and I felt out of place, so I rebelled.

Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do.

When I see kids who naturally get A's and who naturally score high on tests and the teachers naturally like them because they require the least amount of management - when they come out into the real world, I find they're very poor at getting through obstacles. And life is about solving obstacles.

God bless the U.S. court system.

We want a system that creates the same exact sandwich, very rapidly and very consistently, every single time.

I think the kids that struggle are way more prepared for real life.

If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going to do anything, do it awesome.

You have to live in reality: not in what might happen but what is happening.

I choose to hunt, and I choose to fish. Everything I've done has been totally legal.

I don't hunt big African game anymore.

Government intervention only hurts; it doesn't help.

It's so difficult to make the money we produce at Jimmy John's.