Quotes from Ram Gopal Varma

The industry has a standard way of judging actors: they do ten films, they get X price, and they get this number of awards, seen at page three parties and all that - that is how they measure success. I don't do it like that.

Stars work because of familiarity. They fill theatres because audiences know who they are. There is a brand equity. But there are films strong enough to not need stars, or films that should not be made with stars at all, where only fresh faces will do. So I make the decisions accordingly.

In Tamil, three-hour films are normal.

With my films, I'm targeting the urban multiplexes, the sophisticated media-savvy young crowd.

I don't work with anyone out of a sense of charity. I use people as long as they are useful to me.

I have always put the same effort in all my films irrespective of their outcome.

I understand emotions more than anyone else. I study emotions like a biologist studies various species.

I make movies on the subjects that excite me.

Films like 'Satya,' 'Company' needed a pan-Indian audience. The affinity for Hindi film and subjects was there.

'D' is about a guy who starts off somewhere, and he's a very thinking kind of a guy. He's not an emotional person; he doesn't react to situations. Instead, he's virtually choreographing the situations. So it's a development of a character.

My favourite virtue is not having any.

I wrote 'Kshana Kshanam' with the one and only purpose of impressing Sridevi. 'Kshana Kshanam' was my love letter to her.

You are likely to make more mistakes with a light-hearted film than a serious one.