Quotes from Henrik Fisker

I believe there is room in the market for a daily driver that embodies all the attributes of the best track racing car and the comfort of a luxurious sports car.

I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place.

Once investors come in, it's hardly your company anymore!

We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way.

When we first showed the Karma in January 2008, we had barely started the company.

I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it.

My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with.

In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier.

In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines - you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running.

If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.

You always have to stimulate the senses.

Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time.

We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter.

Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality.

You can make them so small that they almost disappear, but I think headlights are also part of the face of a car.

We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street.

When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting, ' and do a second take.

I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving.

People feel very emotional about cars, and I don't want them to feel bad about driving a fast car.

If design isn't profitable, then it's art.