Quotes from Michael Morhaime

At the time we started working on 'World of WarCraft,' I think there was a limiting belief in the games industry and maybe outside the games industry, that MMOs would only appeal to the most hard-core of hard-core players, and therefore you didn't really need to do anything to make the game accessible to the wider audience.

I think every year we get better at running BlizzCon. The scale of the event is so large and I think people appreciate the logistics involved in putting on such an event.

When we look back, what we often find that's most lasting and meaningful from our experiences in games are the relationships we create and foster.

I mean, Blizzcon is a great event for us. It's a way that we can basically say 'thank you' to our most passionate players, and it's a great place for us to announce new things.

I think that gaming is more fun when you're playing with people that you know.

Asia is the founding land of competitive gaming.

The development of gaming in Asia usually serves as the marker for how their company predicts the development of gaming will go globally.

If you put smart creative people in a room together, great things are possible.

We're basically responsible for making sure you have a great time. If you buy a Blizzard game, we want that to be a great experience.

I have a great time playing 'Overwatch.'

We're thrilled to see eSports continue to grow in popularity around the world.

We're definitely thrilled that so many people around the world were excited to pick up their copy of 'Diablo III' and jump in the moment it went live.

When you launch a game, you really don't know how many people are going to show up.

Sacrificing high quality for speed, it just isn't worth it.

Our first console game was 'RPM Racing.' We started and released that project in that same year we founded the company, 1991.

I would say a lot of us here think being called a geek is cool. A lot of us at Blizzard identify with it.

We felt it was very likely the fee would be a deterrent for people, and that 'WoW' would not sell as quickly as some of our previous games.

People are getting older. Nine years ago, some people weren't old enough to play 'WoW.' Now they are. We want to be there to be the MMO of choice for them as they grow up.

You should take your reputation very seriously and try to build a track record you can be proud of.

Of course, we create a lot of heroes. But the real intention of that is to make the player feel like a hero in all of our games.

If we can help to make the interactions between folks online safer and more friendly, that would make it all more fun and more gratifying for everyone.

When you look at how players experienced 'Diablo' I and II, there was a great desire to meet up and trade items for real money outside of the game. There's no real way to provide a secure and safe environment for doing that outside of the game. It really has to be integrated within the game.

There is definitely a trend of broadening the idea of who a gamer is.

Activision and Blizzard both believe that we're in an expanding market where we can reach more people across multiple platforms, geographies and age groups. Both of our companies are positioned very well to take advantage of those trends to keep lowering the barriers to get more people into gaming.