Quotes from Jenny Packham

I like the American style. I love L.A. They have a completely different way of dressing.

I really enjoy the diversity of the people we dress.

The Wonderstar collection is a fantastic fusion of Hollywood glamour and Wonderbra's technical genius.

I realised as a teenager that I was destined for a creative life and found that fashion design was something I enjoyed and was a potentially successful career path.

I love the idea that we can dress all sorts of people, and they feel great in the dresses, and that make us feel good.

A lot of my designs are inspired by the 1930s, when people were fabulous at dressing up. Then it just all kind of fell away.

I always love the domineering, slightly wicked women on screen.

We have a wide range of looks that address all the different types of women we cater to in all of the different territories we sell to.

I think it's always wonderful to dress people in the public eye. It's the icing on the cake and such an endorsement of what we do.

Our silhouettes are quite classic, and the fit is very flattering. I just try to create something beautiful that complements the wearer.

I'm so fond of abstract design in the style of Vanderbilt and David Hicks and that whole 1970s era. They took the 1930s and gave it a bit of technicolour.

People keep getting married, even when times are tough. They want to keep celebrating. The special days appear to be the times where women are still happy to invest, both in terms of time and money. They want to be told that they look beautiful and be remembered for all the right reasons. They don't want to provoke much more reaction than that.

Both of my grandmothers were needlewomen, so I grew up around dress design.

I hated the '80s for years, and now I look back and think, actually, there was something really cool about it.

From the 1920s through to the 1970s, bridal was related to the fashion of the times. Then in the 1980s, it became more historical, decadent, and ornate.

Our customers are worldwide themselves - the Middle East, the Far East, Europe.

Sometimes, when we dress celebrities, there are always loads of Twitters and things like that. When I wake up, I think, 'Oh right, she wore it.' You kind of always know where it's going to be worn.

Wonderbra is such an iconic brand with strong design values and great sense of humour.

I think the evening wear criteria is that they want to walk into the room and get that 'wow' factor.

Most of our customers want something glamorous. They want to be looked at, but not for the wrong reasons.

I have always loved to create pieces that are special, unique. It's very important to me that the dress means something to someone. I've no real interest in making something that's an everyday item.

Young girls - like friends of my daughter's - always ask if we do prom dresses, and we do dresses that would be lovely, but £2,000 isn't realistic for most girls. The Debenhams collection will hopefully be great for that sort of event because the price point is much lower.

I love travelling and use my time abroad to be inspired.

I think it's very important to women what they want to watch. They're looking all the time to the red carpet to see what to wear, and it sets off all sorts of trends.