Quotes from Kimbal Musk

Kids gave Elon a very hard time, and it had a huge impact on his life.

Advertisers really want to create ads that are relevant to the realtime experience.

We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys.

Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet.

We want kids in communities to know real food, and we want them to have a choice between real food and industrial food.

My goal is to go from the industrial food system toward a real food system where you understand what you are eating.

If you're a commodity corn farmer in Iowa, you're locked into an infrastructure that keeps you a commodity corn farmer.

My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on.

The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when you're doing what everyone else is doing.

I did a business in a box called College Pro Painters. They taught you how to paint houses, how to hire and fire, how to sell, how to deal with customers. You got a one-year franchise. It was the hardest year of my life in terms of hard work. I won manager of the year. It was very successful.

People are overweight and starving at the same time. It's a tragedy for both the individual and society.

Let's get government support for farmers to make the transition to organic.

Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family.

A lot of people think about food as fuel, where you need to get nutrients in your body.

I was very afraid of failure because if you fail at something you love, then you ruin what you love.

Sadly, many people in our biggest cities are at the mercy of industrial food.

Microwave sales have plateaued as people realize that reheated TV dinners give us no joy.

The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency.

As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet.

You should brine your turkey. Don't even think about not brining your turkey. Ever.

Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco.

It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that.

Community through food is my mission; it is what I do.

Using realtime ads, even mortgage companies can create ads that matter to you right now.