Quotes from Nick Woodman

I'm half Puerto Rican.

I get pretty focused when I start working on something. And I drink a lot of water, way more than most people.

Dedicating myself to actually following through was my single biggest achievement.

I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that.

You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about.

I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it.

My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty.

I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

Smartphones are always in your pocket. They're about reactive capture.

When I was 22, I realised I wanted to be an inventor.

Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.

As long as we continue to execute, everything will work out for everybody at GoPro.

If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better.

At a certain point, the services that you build around the hardware become more important than the hardware itself.

It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way.

When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur.

When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out.

I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in.

I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy.

In the early years, I would say GoPro's products were not that impressive.

If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera.

Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.

I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal.

The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera.